Y.O.U BEAUTY Just Launched One Of The Longest Lasting Eyeliner That Will Amaze You! - Cerita Ceriti Ceritu Mamapipie


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Wednesday, July 28, 2021

Y.O.U BEAUTY Just Launched One Of The Longest Lasting Eyeliner That Will Amaze You!

Global beauty brand Y.O.U Beauty is on fire with the launch of Stay All Day Pen Eyeliner, just like its’ name, this eyeliner can indeed stay all day. It is invented with a colour-lock formula that lasts up to 24 hours, catering to the growing demand for eye wear makeup. Especially during the pandemic where everyone has a face mask on and want to emphasis on their eye makeup look.

Innovative Lock Technology 

The pen eyeliner consists of 7 excellent features including waterproof, sweatproof, anti-friction, smudge proof, transfer proof, anti-fading, and persistent Ink lines. The innovative colour-lock formula boosts an impressive 24- hour staying power and through this formula, it also dries quickly to ensure it won't smudge or smear during application, and the flexible applicator makes it easier to create any eyeliner look. 

“We are proud of our colour-lock formula, which is an revolutionary formula that contains two kinds of film former that provide a protective film on the eyelids, giving you a long lasting wear and keeping your eyes look beautiful all day long.” said Ida Chong, Brand Director of Y.O.U Beauty Malaysia. 

Breakthrough Ink Level Structure 

The Innovative Ink Level Case delivers persistent smooth ink lines with intense colour pigmentation that enables makeup pros or newbie alike to draw a smooth ink line up to 500m long. The eyeliner embodies a beauty nylon material from Japan which is flexible and gentle on skin, making you feel comfortable while applying while offering the darkest, smoothest, the most long-lasting eyeliner. Y.O.U Beauty's Stay All Day Pen Eyeliner is also free of paraben, alcohol, talc and fragrance! 

Create Any Style Easily 

Many find applying eyeliner a challenge especially when you're creating a cat-eye. But, thanks to the flexible felt tip that is easy to control, you can now create any eyeliner style you like- wing it, frame it or extend it!

Easy to Remove 

Although it is a waterproofed eyeliner, it can be easily removed with your eye makeup remover such as Y.O.U Spring Water Eye & Lip Makeup Remover that gives a clean and fresh skin feels after using without irritating the skin. 

More Offers Just For YOU! 

Apart from the Stay All Day Eyeliner, do also check out Y.O.U newly launched eyebrow pencils too. A trusty brow pencil is a must-have item in any makeup kit and framing your brows will make you look more awake and naturally polished, even if it’s just for a Zoom meeting. 

Eyebrow Pencils to Suit Yoyr Style 

Y.O.U Beauty offers two types of eyebrow pencils for you to choose from, the Extra Slim Eyebrow Pencil and Teardrop Brow Definer. The Extra Slim Eyebrow Pencil has an ultra slim tip which is only 1.5mm that allows you to create natural fluffly hair-like storkes and delivers precise defined brows. This eyebrow pencil is enriched with Camellia extract to keep your brows nourished and moisturized.

The Teardrop Brow Definer on the other hand is developed with smooth-glide formula to create natural groomed brows easily and transforms sparse brows into full and perfectly-defined arches. With just one step, you can instantly glamify your look.

Rouge Satin Lip Cream 

Although we don’t wear lipsticks as much nowadays as we use to, but it wouldn’t hurt to add a new shade to our lipstick collection. The long-lasting Rouge Satin Lip Cream has many amazing benefits, it is highly pigmented with bold color, the texture is smooth and light, contains coconut, sunflower and jojoba oil that will soften, hydrate and prevents chapped lips. Just swipe a layer on your lips before your video meeting with your co-workers or video call with your BFFs! The lip cream can also double up as your blusher or eyeshadow to complete your look!

Golden Age Series 

Anyone can be young at heart and in the face as well but it needs a little more effort to keep your skin looking youthful and healthy. The Golden Age series is a great anti-aging product for you to start with to improve skin’s health and age. Formulated with a natural anti-aging ingredient including Pomegranate extract and Blue Agave Leaf extract, these two amazing ingredients help to treat damaged skin, prevent signs of aging and keep skin moisturized. It also contains Hyaluronic Acid that aids in improving skin texure and reducing fine lines. 

Where to Buy 

There is no excuse not to have these amazing makeup products in your makeup kit. Get it now at Watsons, Lazada or Shopee! 

Exclusive Offers for Watsons Member 

  • 10% off on eye makeup products* 
  • 20% off on the Golden Age Series with RM5 instant rebate 
  • 30% off on Rouge Satin Lip Cream with purchase of any Y.O.U Beauty products

Eye Makeup Products 

  • Stay All Day Pen Eyeliner 
  • Extra Slim Brow Pencil 
  • Teardrop Brow Definer 
  • Express On Point Eyeliner

Shop Now 

Follow Y.O.U Beauty official store on Lazada and Shopee to get the latest offer updates

Y.O.U Beauty Malaysia social media 

Follow Y.O.U Beauty Malaysia social media for beauty tips and giveaways. 

About YOU Beauty 

Y.O.U Beauty is an international beauty brand from HEBE Beauty Group. Upholding the brand philosophy of “Long-Lasting Beauty”, Y.O.U beauty is committed to providing all women with accessible beauty through innovative technology and fashionable design, inspiring them to express exquisite attitude and bloom their everlasting beauty. With presence in Indonesia, Malaysia, Thailand, Philippines and other markets across the world, Y.O.U beauty understands the needs of consumers from different markets and offers and extensive product portfolio featuring makeup, skincare, body care and cosmetics accessories. 


  1. Lips cream tu yang tertarik heheh eyeliner tak pernah cuba dan tak minat

    1. sama dgn mama ain, kalau eyeliner tu mmg tak pandai pakai sendiri.. tangan ketor haha

  2. Hadir melawat.. barangan perempuan, tak tahu nak komen.. Hihi

    1. haha bertabah la ye.. takpe ambil tahu utk org umah

  3. eyebrow extra slim tu cambest. Sesuai untuk kening tebal terurus.

  4. tak berapa nak pakai eyeliner... tertarik pulak dengan shade lipstick tu aduhaiii

  5. Suka eyeliner tapi xde yang nak sponsor,eh...hahaha....jujurnya dah lama x beli barangan mekap..Y.O.U please sponsor me...

  6. sy tak pandai pakai eye liner tapi memang mencari yang mudah dipakai tak comot nampak lawa jer tengok org pakai

  7. bukan semua org pandai pakai eyeliner.. tapi eyeliner you beauty ni mmg menarik kan


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